Professional Mail Services Inc
Login

Data delivered your way™ 


  • Call Us: 919-354-8800
  • Mail: sales@mailpros.com

  • Home
  • Services
    • Direct Mail
      • EDDM - Every Door Direct Mail
    • Commercial Printing
      • Digital Printing
      • Offset Printing
    • Statement & Bill Printing
    • Mailroom Outsourcing
    • Presort Commingling
    • Data Processing
    • Fulfillment
    • Graphic Design
      • Direct Mail
      • Statement & Bills
    • Scanning & Hosted Digital Archive
    • Mailing Lists
  • About Us
    • Why Choose Us
    • News
    • Events
    • Blog
    • Careers
    • Industry News
    • Frequently Asked Questions (FAQs)
  • Links
  • Job Tracking
  • Contact Us
Go to...
  • Home
  • Services
    • Direct Mail
      • EDDM - Every Door Direct Mail
    • Commercial Printing
      • Digital Printing
      • Offset Printing
    • Statement & Bill Printing
    • Mailroom Outsourcing
    • Presort Commingling
    • Data Processing
    • Fulfillment
    • Graphic Design
      • Direct Mail
      • Statement & Bills
    • Scanning & Hosted Digital Archive
    • Mailing Lists
  • About Us
    • Why Choose Us
    • News
    • Events
    • Blog
    • Careers
    • Industry News
    • Frequently Asked Questions (FAQs)
  • Links
  • Job Tracking
  • Contact Us

Select the search type
  • Site
  • Web
Search
Blog
About Us / Blog

Professional Mail Services, Inc. Blog

rss

Blog about everything from our professional lives including direct mail marketing, digital printing, offset printing, fulfillment services, postal savings and electronic billing to life experiences of our employees including non work related activities.


What Are QR Codes?

QR (Quick Response) codes have been around since 1994 but have only recently become popular with consumers, especially in the United States.  QR Codes are now being seen everywhere from retail stores to advertisements in newspapers and magazines to billboards to coupons to business cards to direct mail marketing pieces to billing statements.  With the increased use of smartphones utilizing the camera and a downloaded application, many consumers can now scan QR Codes thus they are becoming more effective among marketers.

What exactly is a QR Code?  A QR Code is confined to two dimensions, so you can't see a real picture of it.  QR Code was manufactured with the intent of decoding it at very high speeds, so the third dimension was not necessary.

What type of information can a QR Code contain and how much of it?  QR Code can handle alphanumeric, character symbol, binary and other kinds of code. QR Code can hold up to 7,089 numeric characters or 4,296 alphanumeric characters in a single symbol.

Look at the various data types that can be incorporated in a QR Code and you will quickly begin thinking about how you can implement a QR Code program into your marketing material.

  • Text
  • Website URL
  • Email Address
  • ContactDetails (VCARD)
  • Event (VCALENDAR)
  • Google Maps Location
  • Paypal Buy Now Link
  • Social Media (including Facebook, Twitter, LinkedIn)
  • iTunes Link
  • YouTube Video

Another important aspect of QR Codes in regards to marketing is judging response rates.  Since each QR Code can be unique, you can accurately obtain response rates and also determine exactly which prospects and/or customers are using them.  And if that isn't enough, unique and dynamic URL's can be used thus giving a custom message and/or experience to each individual customer.

While it appears that QR Codes are here to stay, marketers must carefully implement them and ensure that they are accurate or consumers will quickly become annoyed with them.  One personal example of this is from a magazine I recently received in which an ad contained three QR Codes with a clever heading for each one.  Upon scanning the QR Codes, I was directed to an empty web page for each.  I'm not sure if this advertiser was strictly using the QR Codes to judge response only and didn't care about a message but I highly doubt it as I expect that there was a lack of implementation of the web pages associated with each QR Code.  If marketers expect consumers to be receptive to QR Codes and use them accordingly then those same marketers must provide engaging content to consumers when they use them.


Comments are closed.


On February 9, 2011 in General Marketing by E. Paul Hamilton III E. Paul Hamilton III
Tagged With: marketing, QR Codes / 3589 Views


Design     Print     Mail


Business Process Outsourcing - BPO

  • Statement & Bill Printing
  • Graphic Design for Statement & Bills
  • Scanning & Hosted Digital Archive
  • Presort Commingling
  • Fulfillment
  • Mailroom Outsourcing
  • Data Processing

Printing & Marketing Services

  • Commercial Printing
  • Digital Printing
  • Offset Printing
  • Graphic Design
  • Direct Mail
  • Every Door Direct Mail
  • Mailing Lists

Connect With Us

Raleigh
Durham
Research Triangle Park   
Chapel Hill 
919.354.8800
   
Charlotte
Greensboro
Hickory
Winston-Salem       
800.897.7674
   
Email sales@mailpros.com
   

  • Services
  • About Us
  • Links
  • Contact Us
  • Job Tracking
  • Copyright 2015 by Professional Mail Services, Inc. : Terms Of Use : Privacy Statement