Graphic Design for Direct Mail
With our extensive knowledge of printing and finishing processes and technologies as well as experience with USPS mail regulations, we offer in-house GRAPHIC DESIGN SERVICES, ensuring the integrity and effectiveness of your communications strategic objectives. This means we can deliver the end result faster, better and more cost-effectively than the often-used Design, Print, and Mail approaches with separate companies providing inefficient, step-by-step services, often resulting in error-prone hand-offs. For example, we avoid designs that don’t conform to USPS requirements and/or un-necessarily increase printing and finishing costs.PMSI specializes in one-to-one print personalization design to create tailored marketing communication messaging via direct mail for specific individuals or narrowly-defined, specific customer segments, digital printing of black & white, spot color or full color marketing collateral.
Through design, we transform a traditional static and totally anonymous print and direct mail piece to a dynamic “print to person” direct mail marketing communication connection, eliminating outdated “spray and pray” approaches—all services-Design, Print, and Mail are provided under one roof with one stop, by ONE TEAM.
“Print-to-Person” services combines our GRAPHIC DESIGN TEAM, VARIABLE COLOR DIGITAL PRINTING technologies, our knowledge of data analytics and customer segmentation to increase communications effectiveness, boost response rates, and improve return on investment for marketers and communicators:
- personalized printed targeted direct mail marketing campaigns
- personalized printed fund raising campaigns
- personalized printed newsletters
- personalized printed membership solicitations and renewals
- personalized printed legal communications, notices, licenses, and certifications
- personalized printed medical notices and letters
- personalized printed and confidential collection and notification correspondence
- personalized printed employee letters and notices
- customized printed point-of-sale materials and selling sheets for retailers located in specific demographic area
- personalized printed recruitment brochures and letters
- other related custom short-run, fast-turn, rush personalized projects
Graphic design and direct mail print personalization are not only about VARIABLE COLOR DIGITAL PRINTING. Integrating GRAPHIC DESIGN AND COMMERCIAL PRINTING SERVICES is about enabling a highly effective customer communication tool with a premium return on investment.