Dear Valued PMSI Customers,
As a key partner in your commercial, direct mail, and transactional printing needs, we at PMSI believe it’s crucial to keep you informed about industry developments that could impact your business. Today, we want to discuss an important announcement from the United States Postal Service® (USPS) regarding postage price changes that took effect on January 21, 2024.
Understanding the New USPS Prices
The USPS® filed notice with the Postal Regulatory Commission (PRC) proposing new prices for 2024. The changes will see a modest increase in mailing services product prices by approximately 2 percent.
Key changes include:
- First-Class Mail Forever stamp increased from 66 cents to 68 cents.
- Metered 1-ounce letters rose from 63 cents to 64 cents.
- Domestic postcard rates went up from 51 cents to 53 cents.
- International postcards and 1-ounce letters increased from $1.50 to $1.55.
It’s important to note that the additional-ounce price will remain unchanged at 24 cents.
What This Means for Your Business
While these adjustments are modest, they are part of the USPS’s ongoing efforts to maintain sustainability and service reliability. Despite these changes, USPS® prices remain among the most affordable globally, ensuring that direct mail continues to be a cost-effective and impactful marketing channel.
How PMSI Can Help
At PMSI, we understand that any increase in operational costs requires adjustments and careful planning. Our team is committed to helping you navigate these changes efficiently. Here’s how we can assist:
- Strategic Planning: We’ll work with you to review your direct mail strategies, ensuring they remain cost-effective and impactful.
- Budget Optimization: Our experts can help optimize your mailing campaigns to maximize your budget and return on investment.
- Innovative Solutions: We continuously explore innovative solutions to enhance the effectiveness of your direct mail campaigns, regardless of postal rates.
- Stay Informed: We will keep you updated on any further developments and provide insights on how to best adjust to these changes.
Looking Ahead
While the proposed postal rate increases are a reminder of the ever-evolving nature of the mailing industry, they also reinforce the need for strategic planning and efficient execution in direct mail campaigns. Rest assured, PMSI is here to support you every step of the way.
For any questions or concerns about how these changes might affect your upcoming mailing campaigns, please don’t hesitate to reach out to us.
Keep an eye on our blog and your inbox for further updates and insights from PMSI. If you haven’t already, sign up for our monthly newsletter to make sure you don’t miss a thing. Together, we can turn these changes into new opportunities for your transactional and direct mail marketing success.
Warm regards,
The PMSI Team
