What to Look For in a Commercial Print and Mail Service

Table of Contents

• Why use commercial printing and mailing services?
• Benefits: What to look for in a commercial printing service
• Risks of not using a commercial printing service
• Making informed business decisions

In an age where every message counts and each impression matters, harnessing the potential of commercial print and mail services is a game-changing strategy. Imagine marketing materials that seamlessly blend reliability, personalization, and precision, all while being cost-effective. 

But what makes printing and mailing services so essential? Standing out from the crowd requires more than just eye-catching designs – it demands knowledge and expertise in the field of print production.

Let’s dive in and discover how partnering with printing and mail house experts like PMSI can improve the way you engage with your audience and drive more awareness.

Why Use Commercial Printing and Mailing Services?

According to a survey by MarketingSherpa, 82% of people trust print ads when making a purchase decision. Having a tangible print piece acts as an extension of your brand, putting the credibility of your product or services straight in their hands.

When you entrust your commercial printing project to a printing service, you want to be confident that they have the necessary knowledge and expertise to get the job done right. Here are some things to consider when choosing a commercial printing service:

1. Reliability: One of the key advantages of using commercial print and mail services is their reliability. Partnering with a reputable and experienced commercial printing company like PMSI ensures that you can count on their services to be dependable and of high quality.
2. Personalization: Commercial print and mail services make personalization easy, allowing you to tailor your marketing materials and direct mail campaigns to individual recipients with minimal effort on your part. This personal touch can greatly enhance customer engagement and satisfaction.
3. Control: Commercial printers provide businesses with quality control. By working with a professional printing company, you can rest assured that your marketing materials are professionally designed and printed to the highest standard, effectively conveying your brand’s message.
4. Analytics: Commercial print and mail services offer direct mail campaign effectiveness measurement. With advanced tracking and analytics tools, you can easily monitor the success of your direct mail marketing campaigns and make data-driven decisions to optimize your strategies.
5. Cost-Efficient: Last but not least, commercial print and mail services can be cost-efficient. By outsourcing printing and mailing tasks, you can save on printing costs, equipment maintenance, and postage, ultimately maximizing your ROI.

Leveraging commercial print and mail services brings a multitude of advantages for businesses. From dependability and high-quality services to personalized messaging and cost-efficiency, these services play a critical role in helping businesses achieve their marketing objectives.

Benefits: What to Look For in a Commercial Printing Service

When selecting a commercial printing and mailing service for your business, there are several key factors to consider. These factors can help ensure that you choose a printing partner that can meet your specific needs and deliver high-quality results. Here are some important things to look for as you consider a commercial print and mail service:

• Industry Knowledge: It is crucial to choose a printing service that has experience and expertise in your industry. They should understand your business’ unique requirements and have a track record of producing successful print materials for similar companies.
• Personalized Customer Service: Look for a printing service that provides personalized attention and excellent customer service. They should be responsive to your inquiries, offer guidance and support throughout the printing process, and be willing to work closely with you to achieve your desired outcome.
• Quick Turnaround Times: Time is of the essence when it comes to marketing campaigns. Choose a printing service that can meet your deadlines and deliver your materials in a timely manner. Quick turnaround times can help you stay ahead of the competition and maximize the impact of your marketing efforts. 
• Quality Printing Materials: The quality of your print materials speaks volumes about your brand. Look for a printing service that uses high-quality printing materials, such as different types of paper options, speciality inks and finishes. This will ensure that your materials not only look professional but also stand the test of time.
• Ability to Accommodate Unique Marketing Ideas: Every business has its own unique marketing ideas and strategies. Choose a printing service that is flexible and can accommodate your specific requirements. They should have the capability to bring your creative vision to life and help you stand out from the crowd.
• Omnichannel Campaigns: One of the significant advantages of commercial print and mail services is the ability to create omnichannel campaigns. This involves combining postcard mailers with targeted online ads to increase customer engagement. With the same image on the mailer and the digital ad, you can create a cohesive and impactful marketing message.

And don’t be afraid to ask questions to make sure it’s going to be a good fit:

1. How long have you been in business? 
2. What kind of projects do you typically handle? 
3. What kind of guidance can you offer in terms of paper selection, finishing options, etc.?
4. Are you able to meet my deadlines?
5. What do other customers say about their experiences with your company?

By considering these key factors, you can select a commercial printing service that aligns with your business goals and helps you effectively reach your target audience.

Risks of Not Using a Commercial Printing Service

Not using a commercial printing service for your marketing materials can pose significant risks and missed opportunities. Here’s what could go wrong:

1. Decreased Customer Engagement: When your print pieces lack professional design and creative elements, it can result in decreased customer engagement and lower response rates for your direct mail marketing campaigns. Without visually appealing materials, potential customers may not pay attention to your message or remember your brand.
2. Costly Mistakes: Without the expertise of a commercial printing service, you risk making costly mistakes in your printing projects. Errors such as misspelled words, incorrect colors, or formatting issues can undermine your credibility and waste valuable resources.
3. Neglect of Artwork and Design: Opting for a big online conglomerate that doesn’t prioritize artwork and design can be a risky choice. They may not pay attention to the finer details of your materials, resulting in subpar and unattractive print pieces that fail to capture attention or convey your message effectively.

Making Informed Business Decisions

In contrast, a service provider like PMSI not only offers professional printing services but also pays attention to your specific needs. They can point out areas that need enhancement and ensure that your materials receive the attention they deserve. With human beings overseeing the process, you can trust that the quality will meet your expectations.

By investing in professional printing services, you can mitigate the risks associated with subpar marketing materials and increase your chances of engaging customers and achieving higher response rates.

Choosing the right commercial printing service is a critical decision for any business. Having knowledge and expertise in the field of printing can make all the difference when it comes to results, so it’s important that you consider these factors before making your choice. 

Doing research on different services before committing to one can save time and money down the line. Quality matters more than quantity, so take your time to find a company with experienced professionals who will give you reliable results that meet your expectations.

Contact us today to learn more about how PMSI can support your printing and mailing needs!